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10/Case studies

Ten projects, and the constraint that made each one hard

Every entry opens with what was actually wrong, what I changed, and what moved as a result. Filter by discipline, or read them in order.

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Showing 10 of 10 projects

  • 01WebflowSEO2025

    Northline Freight

    Regional logistics carrier

    A twelve-year-old brochure site rebuilt as a Webflow property the marketing team runs on its own.

    1.4s
    Largest Contentful Paint on mobile, down from 4.6s
    412
    legacy URLs mapped with permanent redirects, zero 404s at launch
    38%
    more organic sessions in the first quarter after relaunch
  • 02Frontend2025

    Aperture Labs Docs

    Developer tooling startup

    A documentation frontend with instant client-side search and keyboard navigation throughout.

    82ms
    median client-side search response across 340 pages
    100
    Lighthouse accessibility score on every template
    61%
    drop in support tickets tagged "cannot find docs" over two months
  • 03SEOWebflow2024

    Harborview Dental

    Five-location dental group

    Five location pages rebuilt from templates into pages that each rank in their own neighbourhood.

    5 of 5
    locations ranking in the local pack for their primary service term
    2.9x
    increase in calls attributed to organic search over six months
    1
    source of truth for hours and contact details, syndicated everywhere
  • 04FrontendIntegrations2024

    Mercato Checkout

    Specialty grocery marketplace

    A three-step checkout rebuilt around real error states, so failures stopped looking like dead ends.

    23%
    reduction in checkout abandonment over eight weeks
    11
    distinct payment failure reasons surfaced to shoppers in plain language
    0
    unresolved spinner states left in the flow
  • 05IntegrationsFrontend2024

    CivicSignal Dashboard

    Municipal transparency nonprofit

    Four government data feeds normalised into one dashboard that survives an upstream outage.

    4
    public data sources normalised into one documented internal shape
    99.6%
    dashboard availability across a quarter, despite two upstream outages
    7
    volunteer contributors who shipped changes without my involvement
  • 06IntegrationsWebflow2023

    Foundry Careers

    Engineering recruitment firm

    A Webflow careers portal kept in sync with an applicant tracking system nobody wanted to replace.

    15min
    maximum lag between a role changing in the ATS and on the site
    100%
    of applications landing in the ATS pipeline with source attribution intact
    6hrs
    of manual listing entry removed from the team week
  • 07WebflowFrontend2023

    Lumen Analytics

    B2B analytics platform

    A marketing site with a CMS-driven changelog the product team updates without touching the design.

    48
    release notes published in the first year, up from 3
    96
    Lighthouse performance score on the demo page
    2 days
    average time from ship to public announcement, previously three weeks
  • 08Webflow2023

    Paloma Studio

    Architecture practice

    A photography-heavy portfolio that loads fast on a construction site with one bar of signal.

    380KB
    median page weight including hero imagery
    1.1s
    Largest Contentful Paint on a throttled 4G connection
    24
    projects the studio has published on its own since handover
  • 09Frontend2022

    Runbook Design System

    Internal platform team

    Thirty-one components consolidated from four product surfaces that had each invented their own button.

    31
    components consolidated from 74 near-duplicates
    9
    AA contrast failures fixed at the token level, once, for everyone
    4 of 4
    product teams migrated within two quarters
  • 10SEOIntegrations2022

    Verdant Supply

    Wholesale garden supplier

    A catalogue that vanished from search after a replatform, diagnosed and recovered.

    89%
    of pre-migration organic traffic recovered within four months
    40k
    duplicate faceted URLs removed from the crawlable set
    1,200
    product pages returned to the index with valid structured data

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